The Hexagon Cup, a revolutionary tournament set to unfold in February, is making its grand debut on the small screen. Catch all the action on Eurosport, and for those on the move, stream it seamlessly on the Eurosport App and Discovery+.
In a significant moment for the burgeoning sport of Padel, this collaboration with a heavyweight television company promises to thrust the game into millions of homes, marking a pivotal development in its rapid growth.
This partnership ensures that the Hexagon Cup will reach 64 markets across Europe and Asia, captivating a household audience of 160 million people. This move is poised to bring the innovative and high-energy Padel action of the Hexagon Cup to a vast audience, solidifying its status as a key player in the world of court sports.
Simon Freer, Chairman of Hexagon Cup, expressed enthusiasm about the collaboration, stating, “We are thrilled to partner with Warner Bros. Discovery for the broadcast of the Hexagon Cup. This collaboration represents a significant milestone for the Hexagon Cup and Padel as a whole. Warner Bros. Discovery’s extensive reach and commitment to delivering high-quality sports content provides a fantastic opportunity for both seasoned fans and newcomers to engage with the sport we love.”
Under this agreement, padel enthusiasts can stream the thrilling round-robin qualifying and Finals across Europe (excluding Spain). Linear coverage of the Men’s and Women’s Finals will be delayed on Eurosport 1 and Eurosport Asia, ensuring viewers across all platforms can experience the excitement of the Hexagon Cup. A tournament review show will also follow the event.
Padel, the world’s fastest-growing global sport, is steadily making its case for future Olympic inclusion. The Hexagon Cup has gained acclaim for its innovative and equality-based team format, featuring top-tier padel players and celebrity teams such as the Rafa Nadal Academy powered by Richard Mille, RL9 by Barcelona FC’s Robert Lewandowski, Team AD/vantage by tennis legend Andy Murray, ElevenEleven Team USA owned by U.S. actress Eva Longoria, Team Bella Puerto Rico owned by Puerto Rican entrepreneurs María Esteve and Carlos López-Lay, and a fan-led Hexagon Cup team.
Murray shared his excitement, stating, “I’m excited to become part of the ownership group for a team in the inaugural Hexagon Cup. I invested in Game4Padel a few years ago to help try and grow the sport in the UK – it’s already huge in South America, the Middle East, the United States, and parts of Europe. I love the fact it’s easy to play, fun, and social, so it will get people of all ages and abilities picking up a racket and giving it a go.”
Born under the motto “For the Fans. For the Players. For the Game,” the Hexagon Cup features six teams, each consisting of a male, female, and Next Gen pair competing for an impressive prize pool of one million euros. This format creates an exciting team competition and a unique experience for fans.
The Hexagon Cup will transform Madrid Arena from January 31 to February 4, taking Padel to a new level. During the tournament, the six teams will vie for supremacy in qualifying groups, with only the top two teams from each group advancing to the finals. Brace yourselves for an epic showdown as the inaugural Hexagon Cup champion is crowned.
