The Padel scene in the UK has just received a significant injection of energy as The Padel Directory, the central online hub for all things padel in the nation, has announced a groundbreaking new partnership with leading health and wellness company, Vitality.
Effective immediately, the platform will be known as “The Padel Directory Powered by Vitality,” signaling a powerful alliance aimed at accelerating the growth and accessibility of padel across the United Kingdom.
This collaboration aligns perfectly with Vitality’s core mission of encouraging healthier lifestyles and enhancing well-being. By joining forces with The Padel Directory, Vitality aims to leverage the burgeoning popularity of padel to reach a wider audience and promote physical activity.
Since its inception, The Padel Directory has become an indispensable resource for the rapidly expanding UK padel community. Boasting over 150,000 users, the platform streamlines the padel experience by connecting players with courts, events, coaches, and brands. It also fosters connections among players and provides valuable tools for clubs and organizations to nurture their local padel communities.
The partnership will see both organizations working together to amplify awareness of padel and break down barriers to participation for players of all skill levels throughout the UK.
Nick Read, Managing Director of the Vitality Programme, expressed his enthusiasm for the collaboration, stating, “Padel is a fast-growing and exciting sport, and we are delighted to be partnering with The Padel Directory to further drive awareness of the sport and help many more people to play or try out the game.”
Ben Harris, co-founder of The Padel Directory, echoed this sentiment, adding, “I’m really excited about this partnership and to see that Vitality shares our vision for growing Padel in the UK. They’ve already had a big impact in other sports like Netball and the Parkrun, so I’m confident this will be a great thing for Padel too. We’ll keep doing everything we can to support, grow, and promote the sport.”
This strategic partnership promises to be a game-changer for padel in the UK, combining the reach and resources of a major health and wellness brand with the established platform and community focus of The Padel Directory. As “The Padel Directory Powered by Vitality,” the platform is poised to further solidify its position as the go-to destination for all UK padel enthusiasts.
Stay tuned to The Padel Weekly for more updates on this exciting partnership. And don’t forget to subscribe to our newsletter for all the latest news and developments in the padel world!
