Soul Padel has announced an exciting partnership with Applied Nutrition, the UK’s largest listed sports nutrition specialist. The partnership follows Applied Nutrition’s recent IPO success, valued at £350 million, solidifying its position as a leader in the global sports nutrition industry.

This collaboration is a strategic milestone for both organizations, as they aim to boost access to high-quality hydration and nutrition products for padel players across the UK. For Soul Padel, the partnership aligns with its mission to make the sport accessible to everyone, regardless of background or experience. With plans for ambitious growth, the support from Applied Nutrition marks an exciting step forward for both brands.

Boosting Performance and Expanding Horizons

As Soul Padel’s official hydration and nutrition partner, Applied Nutrition will supply state-of-the-art products designed to optimize performance and promote well-being on and off the court. This collaboration will further enhance Soul Padel’s grassroots initiatives across local communities, making the fast-growing sport even more accessible.

Mark Hewlett, Founder of Soul Padel, expressed his enthusiasm about the partnership:
“We are delighted to be partnering with Tom and the team at Applied Nutrition. As two local businesses with roots in the North West, we are aligned in our mission to improve access to sport and create a healthier nation. Soul Padel has ambitious growth plans, and having the support of Applied Nutrition as our hydration and nutrition partner is extremely encouraging. Padel’s growth will continue in the UK, and more people can now benefit from products that support their game and overall well-being.”

Tom Ryder, CEO of Applied Nutrition, emphasized the synergy between the two brands:
“We are thrilled to announce our partnership with Soul Padel, bringing our hydration and nutrition expertise to the fast-growing padel community. As an emerging sport, padel presents an exciting new market for Applied Nutrition, and we’ve been impressed by Soul Padel’s ambitious growth plans and long-term commitment to the sport in both the UK and Australia. While more developments are on the horizon, we are eager to embark on this exciting collaboration.”

Supporting Padel in Education and Community Programs

In addition to providing nutrition support for padel players, the partnership will extend into the educational sector, with Soul Padel working closely with universities and schools. Further details on these initiatives will be released soon, but the goal is clear: to create inclusive opportunities for players of all abilities while promoting the health and social benefits of the sport.

Soul Padel’s vision is to bring people together through padel by fostering meaningful connections on the court. The partnership with Applied Nutrition will ensure players have access to the best tools for success, enhancing performance and health while reinforcing Soul Padel’s commitment to making the sport more inclusive.

For more information about Soul Padel or Applied Nutrition, or to learn how to get involved, visit www.soulpadel.co.uk.

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