
In the rapidly evolving world of sports, technology continues to be a game-changer, and at the forefront of this revolution is Playsight, the pioneer of AI-powered smart courts. The Padel Weekly had the privilege of speaking with Chen Shachar, CEO and co-founder of Playsight, to explore how his company is transforming padel and pickleball clubs worldwide. With a bold vision for 2025 and beyond, Shachar shared insights into the future of AI in sports, the unique value Playsight brings to clubs and athletes, and the challenges and opportunities that lie ahead.
The Vision for 2025: Smarter Courts, Better Sports
“Sports facilities are undergoing a revolution,” Shachar began. “In the same way we envision self-driving electric cars as inevitable, we’re seeing sports facilities becoming smarter, connected, and AI-powered.” For padel and pickleball—two of the world’s fastest-growing sports—the impact of this transformation will be even more profound.
“Clubs are beginning to understand that AI and video tools are no longer luxuries—they’re necessities.”
By equipping courts with AI cameras and connecting them to the digital world, Playsight is bridging the gap between on-court physical activity and data-driven insights. This technology is not just for elite athletes but for players at every level. Shachar explained, “Clubs are beginning to understand that AI and video tools are no longer luxuries—they’re necessities. In the near future, players will expect smart courts as a standard feature.”
Empowering Player Development

At its core, Playsight aims to make advanced sports technology accessible to everyone. “We started Playsight as a tool to bring elite-level capabilities to all players,” Shachar said. Playsight’s “smart courts” offer video tools and AI-driven analytics that provide actionable feedback for players and coaches.
“A coach can tell you a hundred times to adjust your serve, but seeing yourself on video alongside performance stats is a game-changer.”
“It’s like having a mirror for your game,” Shachar continued. “A coach can tell you a hundred times to adjust your serve, but seeing yourself on video alongside performance stats is a game-changer. This visual feedback loop eliminates guesswork and fosters a deeper understanding of your game.”
Beyond individual improvement, Playsight enhances fan engagement through live streaming, automated highlights, and monetized content. These features elevate the entire club experience, turning matches into shareable moments while providing clubs with new revenue streams.
Data-Driven Solutions for Club Owners

While Playsight’s technology enhances player and coach experiences, it also delivers tangible benefits for club owners and managers. Shachar explained, “Smart courts drive player participation, which directly impacts revenue. Clubs can charge premium rates for enhanced features like video highlights and advanced analytics.”
“Players love sharing their best moments on social media.”
Integration with court reservation systems allows clubs to optimize facility usage and monitor participation. The introduction of AI-generated highlights, a new Playsight feature, adds another layer of value. “Players love sharing their best moments on social media,” Shachar said. “Clubs can offer this feature for a small fee, creating a win-win scenario for everyone.”
Overcoming Challenges in Smart Technology Adoption
Introducing smart courts is not without its hurdles. Budget constraints and concerns about usage are common challenges. Shachar addressed these issues head-on: “For new clubs, the cost of adding Playsight is marginal compared to overall construction expenses. For existing clubs, we’ve developed scalable solutions that maintain high quality while being affordable.”
To ensure high usage, Playsight works closely with clubs to integrate the technology into their programs and training. “We collaborate with coaches to highlight the system’s benefits, making it a central part of their instruction,” Shachar explained. “This creates a cycle of engagement that keeps players coming back.”
Innovations to Watch in 2025

Looking ahead, Playsight is doubling down on innovation. “We’re launching a holistic AI package that includes automated highlights, match analysis, and next-gen electronic line calling,” Shachar revealed. These features will provide players with comprehensive insights, allowing them to review their entire session with detailed statistics and visual breakdowns.
The electronic line-calling feature is set to eliminate disputes over line calls, creating a fairer and more enjoyable playing experience. “These capabilities will be available for all three major racket sports: padel, pickleball, and tennis,” Shachar added.
Advice for Club Owners: The Time is Now
For clubs considering the leap into AI technology, Shachar’s message was clear: “Don’t wait. Smart clubs are the future, and early adopters will gain a competitive edge. This technology is not just an investment—it’s a revenue generator.”
“Whether you’re building a new club or upgrading an existing one, now is the perfect time for Playsight,”
With thousands of clubs expected to adopt smart court technology in 2025, Playsight is leading the charge. “Whether you’re building a new club or upgrading an existing one, now is the perfect time for Playsight,” Shachar emphasized.
Want to learn more about Playsight’s cutting-edge solutions? Contact their team at sales@playsight.com or visit thier website for more information.
Stay tuned to The Padel Weekly for more exclusive insights into the future of padel and sports technology.