The global expansion of padel has taken another major leap forward with the announcement of a strategic partnership between Premier Padel and the Hexagon Cup. This collaboration aims to elevate the sport across men’s, women’s, and youth categories while setting the stage for new international competitions, brand initiatives, and the push for Olympic inclusion.
As part of the agreement, Premier Padel and Hexagon Cup will join forces with the International Padel Federation (FIP) to launch the first-ever FIP Intercontinental Cup in mid-2025. This groundbreaking event will take place at a yet-to-be-announced European location, marking a significant milestone in the sport’s global development.
The Intercontinental Cup: A Game-Changer for Padel
A key highlight of the partnership is the introduction of the FIP Intercontinental Cup, a new competition that will bring together top players from around the world. With Hexagon Cup serving as an official partner in its execution, the tournament is expected to enhance international competition, attract new audiences, and provide a platform for the sport’s continued expansion.
Beyond this landmark event, the Hexagon Cup is on track to receive official tournament recognition from the FIP, a move that will solidify its position within the global padel ecosystem. This recognition could be a stepping stone toward expanding the Hexagon Cup beyond its flagship Madrid tournament into a multi-event international series, bringing professional padel to new and emerging markets worldwide.
Premier Padel x Hexagon Cup: A Collaboration for Growth
The agreement will also see Premier Padel and Hexagon Cup working together on brand development, marketing, activations, and fan engagement strategies. Both organizations are committed to elevating the visibility of padel by leveraging innovative tournament formats, expanding media coverage, and enhancing sponsorship opportunities.
Premier Padel chief executive David Sugden emphasized the impact of this collaboration, stating:
“Our collective mission is to support the International Padel Federation [to] elevate the sport on a global scale, and our world-class teams will work on a range of creative collaborations, initiatives and projects for the benefit of all players, fans, and the whole padel ecosystem to support the sport’s continued growth.”
Meanwhile, Hexagon Cup co-founder Enrique Buenaventura highlighted the broader vision behind the partnership, particularly its role in padel’s long-term future on the global stage:
“Together, with the support of [Premier Padel and the] FIP, we have the shared goal of globalizing the sport and achieving its Olympic inclusion at the earliest opportunity.”
He also praised Premier Padel’s achievements over the past three years, adding:
“In three years, Premier Padel has elevated the sport worldwide – a remarkable achievement built on dedication and excellence. We are very proud to have recently delivered a successful second edition of the Hexagon Cup – and through this partnership, we will work together to expand the sport by organizing events in key territories where the fan base is growing and accelerating its development.”
What This Means for Padel’s Future
This partnership represents a major shift in the sport’s trajectory, bringing together two of padel’s biggest commercial and competitive forces. With the Hexagon Cup looking to expand into multiple global events and Premier Padel continuing to raise the professional standard of the game, the sport is well on its way to becoming a mainstay on the international sporting calendar.
Furthermore, the push for Olympic inclusion is gaining momentum. As padel grows in participation, viewership, and professional infrastructure, the combined efforts of Premier Padel, Hexagon Cup, and FIP could significantly strengthen its case for inclusion in the 2028 or 2032 Olympic Games.
With new competitions, increased global reach, and high-profile partnerships, padel’s future has never looked brighter. Stay locked into The Padel Weekly for more updates as this exciting partnership unfolds! 🚀🎾
