Padel’s Spectacular Rally in the U.S. – What’s in Store for 2024!

December 27, 2023

Rooted in Mexican origins from the 1960s, Padel has entrenched itself in Europe, boasting over 25 million players across 90 countries. Spain, with its 6 million active players and 20,000 courts, is a testament to the sport’s popularity. The accessibility and social allure of Padel, coupled with its doubles format, have fueled its meteoric rise.

Pioneer Santiago Gomez, CEO and founder of Padel Haus, ignited the Padel wave in the U.S. with the opening of clubs in New York. The flourishing interest led to the inception of North America’s first professional Padel league, PPL, featuring teams owned by global celebrities and athletes. Co-founded by Marcos del Pilar and Keith Stein, PPL has expanded rapidly, with new franchises, including Daddy Yankee’s Florida Goats, joining the league.

The league’s ambitions extend beyond team valuations, anticipating explosive growth akin to the pickleball phenomenon. PPL foresees a doubling of Padel courts in the U.S. in 2024, with discussions underway to introduce more teams. Noteworthy investments, such as Yankee Global Enterprises acquiring equity in A1 Padel, underscore the sport’s burgeoning appeal.

The American Padel landscape is gearing up for an exhilarating 2024 season, with the likes of Pablo Lima, Juan Martín Díaz, Fede Chingotto, Miguel Lamperti, and the Sánchez Alayeto twins joining the league. As PPL expands its footprint to cities like Miami, New York, Orlando, Las Vegas, San Diego, and Los Angeles, the stage is set for Padel to captivate the hearts of diverse audiences across the nation.

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