In a move set to accelerate the global growth of padel, leading racquet sports brand Babolat and Playtomic, the largest community-building platform for racquet sports, have announced a significant global partnership.
This collaboration brings together Babolat’s established expertise in padel equipment and its strong brand presence with Playtomic’s innovative platform that connects players, clubs, and coaches. The aim is to make padel more accessible, enhance the playing experience, and further expand the sport’s reach worldwide.
Playtomic, boasting over 1.5 million active users monthly and partnerships with 6,000 clubs across 63 countries, has revolutionized how players find courts, connect with other players, and manage their games. Babolat, a pioneer in padel for over 20 years, equips top players like Juan Lebron and provides high-quality racquets, balls, and accessories.
By combining their strengths, Babolat and Playtomic will work to:
- Increase Padel Accessibility: Leveraging Playtomic’s platform to simplify court bookings and connect players of all levels.
- Enhance Player Experience: Integrating Babolat’s top-tier equipment with Playtomic’s community features to create a more engaging and enjoyable experience.
- Expand Global Reach: Utilizing their combined networks to promote padel in emerging markets and regions with growing interest.
This partnership reflects the increasing professionalization and global expansion of padel. With projections estimating 70,000 padel courts worldwide by 2026, the collaboration between Babolat and Playtomic is strategically timed to capitalize on this growth and further solidify padel’s position as a leading racquet sport.
Stay tuned to The Padel Weekly for more updates on this exciting partnership and its impact on the world of padel.
