The Hexagon Cup, a rising force in the padel world, has partnered with global sports giant Adidas for its second edition, which will take place at the Madrid Arena from January 29th to February 2nd, 2025. Adidas will be the official racket and bag sponsor, enhancing the tournament’s visibility and reach. This partnership is set to elevate the competition, with a fan zone and court exhibitions in Plaza Felipe II from September 15th to 22nd.

Astrid Thams, Commercial Managing Director of Hexagon Cup, expressed excitement over the collaboration, calling it “fantastic news for Hexagon Cup to partner with a world-class brand like Adidas.” The tournament will feature renowned players, including Martita Ortega, Alex Ruiz, and Pol Hernández, ensuring a thrilling experience for all spectators.

Adidas’ extensive experience through its All For Padel branch is expected to bring more innovation to the tournament. “We are proud to support Hexagon in its second year,” said José Luis Sicre, General Director of All For Padel.

The tournament’s unique team format will return, building on the success of its inaugural edition. Martita Ortega commented, “I am proud to continue making history with Hexagon Cup,” emphasizing how enriching the format is for the sport.

The Hexagon Cup is setting a new standard for padel, and Adidas’ involvement cements its status as a must-watch event in 2025.

Read the full press release here.

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